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What Is An Autoresponder And Why Do You Need One?

What is an auto responder? 
Amazingly enough, there are still many people trying to market a product, or service, online who do not know the answer to that question. 
Autoresponders are an excellent way to have your info delivered 24 hours a day. Try to remember if this has ever happened to you. You were reading a web page, or maybe browsing some free classified ads. "Hmmmm.....that looks interesting." So, you click on the e-mail address provided, and send a message asking for more info. You feel a little let down, even anticlimactic, if you will, so you go on to read more ads. You forget about the ad you just answered. Three days later, you get an e-mail stating that you "requested our info". By now, you've totally forgotten about it and lost interest. 

Has this ever happened to you? You surely don't want this to happen to YOUR potential customers. This is the information age. People want what they want, and they want it now. 
To keep them as customers, you've got to give it to them Fax machines, e-mail,  fax-on -demand, and ......autoresponders. 
Within seconds of receiving a request, an auto responder will send the requested information right to the e-mail address that requested it. Autoresponders play an integral role in nearly all effective internet marketing campaigns. Anyone who's marketing on the internet can use an auto responder. Also known as a "mailbot", or "infobot", there are numerous companies that provide this service on the internet. 

Here's how an auto responder works. Upon reading your online marketing material, (an ad, or web page) a prospective customer decides to reply by email for "more information". 
The address they are directed to reply to is not your own, but the address of your auto responder. As soon as any message is received by the autoresponder, it automatically sends out the info that you have input. (Usually within seconds!) 
Setting up an auto responder is not complicated. Once you choose the company you'd like to obtain the auto responder from, it's as simple as emailing the text of your auto responder message to the company that provides the service for you. 
Here are a couple things to be aware of when shopping for an auto responder. First of all, be sure to go with a company that will give you unlimited number of "hits" or auto responses. The last thing you want is to pay a "per response" rate when you start receiving a lot of replies. 
Also be sure that you'll receive a copy of each inquiry, so you'll be able to track your advertising effectiveness. You want to collect the e-mail addresses of the prospects, in order to follow up with them. 

One last requirement of a good auto responder service is unlimited changes. As your company changes, you'll need to update your auto responder. Be sure that the company you go with lets you change the information often, without an additional fee. 
Get an auto responder. Add it to your signature. Post it everywhere. In every ad you place, all over your website, EVERYWHERE! You'll soon see what an absolute MUST your auto responder is to your online promotion campaign. 

You can follow this advice and go with a company that charges you a Monthly fee or you can Buy your own EZ-Response FollowUp Autoresponder from EZ-Response and never pay another Fee, send as many responses as you want and run as many autoresponders as you want from your own web site pay one time and that's it. 


To use our DEMO and see how easy it is to setup your responders click link below.

EZ-Response Follow Up Sequential Email Autoresponder

Now you can send unlimited follow up emails with file attachments automatically from your website. Make as many sequential letters as you need and send them at the interval you specify. Unlimited autoresponders, Unlimited follow ups, Unlimited users. One-click "remove-me" link. Easy to set-up and configure in 10 minutes. EZ -Response works without CRON jobs (which are not allowed on many servers). It's simple, efficient, and Automatic!

Fact: A recent study conducted by Sales and Marketing Executives International concluded that 81% of major sales are closed after the fifth contact.

Fact: 80% of people who inquire about a product or service will buy it within one year of their initial inquiry. However, more than 90% of the time, they don't buy from the same company that they made their initial contact with.


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