Tips For Effective Use
The EMS is designed to
effectively deliver your email in quantity while using the resources of
your own computer. The program has many features to help you accomplish
your goals in sending your message to internet users, this file is
intended to detail these features for your maximum benefit in using the
CLOSE ALL OTHER APPLICATIONS
BEFORE YOU BEGIN TO SEND!
Your Computers ID:
Goto the "CONTROL PANEL" (Start,
Settings, Control Panel, Network) click on the identification tab. Under
Computer name place a VALID domain name. If you have no identification
tab, ADD "CLIENT" select "Client for Microsoft
Networks" and it will appear.
Generally speaking, on most average systems (Pentium 166 - 200, 32 Megs
Ram) you should be able to deliver 40,000 to 60,000 emails per hour with
a short message using no personalization features. Performance will vary
at times due to network conditions and the speed of your system. As you
incorporate more of the personalizing, randomizing, and FROM: address
features your delivery speed will be affected. Considering the value of
using some of these features, a loss in raw speed may often be well
worth the use. If possible sort your list by
domain name (VERY IMPORTANT).
On the set-up screen and from the message menu you will see that you can
select [PERSONALIZE] the message body. With this feature you can
place the recipients name at any point in the message body as many times
as you like by entering $Name wherever you want the recipients name to
While using this feature will slow down delivery as
the program generates a custom message for each recipient on your list,
the result is an obviously individual message being sent. Also, if you
leave the To: field blank, Express Mail Server will place each
recipients address in the To: field. This adds
up to a message that does not really qualify as bulk, or spam.
Dis-arming the otherwise accurate claims of bulk and spam. It is also
difficult for a recipient to holler "spam" when you've taken
so much trouble to send such a personalized message. Using some
personalization may also increase your positive response rate to a good
Also on the set-up screen and from the message menu you will see that
you can select (RANDOMIZE) this will allow you to add random characters
to the (To:), (From:), and (Subject:) fields. This helps make each
message appear unique should a server mistake it for spam. You may want
to experiment here, putting the recipient $Name on the subject line will
most often accomplish both randomization, and personalization while
sacrificing little speed performance.
Database Screen -
Address Verification :
On the Database screen you can either add to an already loaded list or
replace that list by loading a new one. As a new list is loaded, Express
Mail Server will verify each domain and address and reduce the list to
its deliverable number. This feature virtually eliminates undeliverables
as you do not send to unverified domains and addresses. Although the
undeliverable addresses will remain on your list, they are not a bother
as you are not mailing to them. This feature saves the time of mailing
to and collecting undeliverables on the bounce back, a valuable feature
of Express Mail Server.
Message Screen :
Here is where you can put it all together for an effective message. Use
your imagination and consider all of the features at your disposal to
make your message work for you. Since you are able to send it as an
individual message, you might want to write it as you would write to
your best friend. It will work if it communicates what you want it to.
Send Mail :
On this screen you will see EMS communicate and exchange
with the servers of the recipient system. Watch as your message flows
from your desktop to the recipient system and know that your message is
getting delivered easily, and effectively, without using anyone's
resources but your own. How could they call it Spam?
Do NOT read your addresses from a CD ROM. Copy the
addresses from the CD ROM to your hard drive, and change the file
attributes from READ ONLY to ARCHIVE (Do this by right clicking on the
file name and select PROPERTIES).
Saving your project :
This feature will allow you to save your entire set-up for a particular
mailing as a project. Save your set-up, list, and message and retain all
the details of your session. With this you can re-mail a session at a
later date, or open a previous session, make some changes, send and save
as a separate project for response comparison.
Your ISP :
Should love you again, but remember, there are some people that you just
can't satisfy. If your ISP is of this type, you may want to cheerfully
say farewell and find one who may treat you like a customer.
ISP TIP : You will need an ISP
whose dial-up servers are not behind a firewall. If the machine
you connect to is behind a firewall, the firewall will keep you from
making a direct connection with another computer, which is what EMS needs to do. For the most part smaller
ISP's are unlikely to be fire walled and larger national ISP's are.
EMS will enable you to send your mail
without the use of someone's SMTP server, if you use it responsibly and
in moderation for the straight-forward promotion of your business, you
should generate few complaints and be able to keep most ISP's and
internet users happy. Satisfied in the knowledge that you just want to
communicate like everyone else, without causing anyone problems.
A listing of all the ISP'S in the US may be found at here.
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